Our Services
At WorkTheBrand, we craft strategic communications solutions to achieve measurable success for our client-partners.
Strategic Planning
Defining success metrics
Campaign development
Brand positioning
“For STITCH Design Shop and STITCH Dwellings, Leslie was quick to grasp our dual focus on commercial and residential clients, identifying unique opportunities for each audience. Her strategic planning process is organized, highly detailed and thoughtful.”
Taylor Ghost, Associate Partner, STITCH Design Shop
Targeted media strategy
Media list management
Media outreach and pitching
Press release writing and distribution
Editorial feature planning
Media monitoring and reporting
PR/Media Initiatives
“In short order, Leslie Newby at WorkTheBrand produced the PR results for ADRIANA HOYOS that we were looking for. I’m very pleased to recommend their service.”
Eduardo Perez, Sr., CEO, Adriana Hoyos Group
Content Development
Full-spectrum content creation
Photo and video production
Copywriting for digital and print vehicles
Direct and email marketing
"WorkTheBrand helped us achieve our marketing outreach goals by giving us an action plan, focus, deadlines and clear direction. The results exceeded our highest expectations!”
Tina Nicole, Co-Founder, Nathan Anthony Furniture
Social Media Marketing
Social media strategy
Visual content development
Influencer partnerships
Targeted advertising
“The team at WorkTheBrand have managed social media marketing for us since 2016. They’ve successfully steered the Ultrasuede brand through several phases of our online marketing, including digital advertising and working with influencers. They are responsive to social media trends and best practices and always bring fresh ideas to the table.”
Helen Brier, Manager, Toray Intl America, Inc.
Trade Show & Event Marketing
Trade show integration
Event planning
Project management
Pre-event promotion
Editorial submissions
“For the launch of our first designer collaboration at High Point Market, WorkTheBrand came highly recommended. Their team was integral to our success, and they were truly a pleasure to work with.”
David Basalely, Co-Founder, Eliko Rugs by David Ariel
Performance Measurement & Reporting
Cross-channel campaign tracking
Social and digital analytics reporting
PR and media performance tracking
Industry benchmarking and insights
"We monitor a variety of data related to High Point Market PR and media initiatives. As the HPMA PR agency of record, Leslie Newby and her team are highly organized and professional in their reporting. They always keep our goals front and center and are quick to pivot when necessary."
Ben Muller, VP, High Point Market Authority (HPMA)
Industries We Serve
Furnishings/Textiles
Architecture/Interior Design
Trade Shows/Industry Platforms
Our expertise ensures that every media strategy, campaign and brand initiative aligns with the unique needs of the client, increasing visibility and impact.
Join us at High Point Market, HDEXPO, ICFF, NeoCon, ASID Gather Conference, West Edge, BDNY and more design happenings.
Ready to Grow?
Success in the built environment industry requires more than great design—it takes strategic positioning, compelling storytelling and the right B2B connections. WorkTheBrand offers a full menu of marketing communications to get your brand seen, heard and remembered.
Learn how a tailored communications strategy will support your business or organizational goals.
