Strategic Marketing & PR
for the Built Environment
Reaching the Target Audience since 2005
Courtesy of Adriana Hoyos Group
Industry Experts, Proven Results
Growing brands in the design space since 2005
20+ years focused in furnishings and design
Long-term partnerships with innovative brands
Audience-driven communication strategies
Engagement-led direct marketing
Earned media placements in top outlets
Strategies To Drive Growth
From editorial coverage to email and trade show marketing, we offer tailored solutions for established organizations and emerging brands.
Strategic Communications Planning
PR/Media Relations
Direct/Email Marketing
Social Media Marketing
Trade Show & Event Marketing
Trusted by Industry Leaders
“Leslie Newby and her team at WorkTheBrand have been an integral part of the HPMA marketing and communications team since 2015, bringing strategic, creative and progressive solutions to fruition with their signature focus on professionalism, organization and accountability.”
Tammy Covington, President and CEO, High Point Market Authority
“WorkTheBrand was engaged in 2008 as a marketing communications resource for the Ultrasuede Interiors Department. When we made the decision in 2018 to merge TIAM’s Interiors, Automotive and Fashion Departments for our U.S.-based social media marketing, we selected Leslie’s team to strategically manage the effort, which included growing the brand's followers from zero to over 11,000 followers on Instagram today.”
Tak Horiguchi, Manager, Ultrasuede Department, Toray Industries, Inc.
“Working with Leslie and her team at WorkTheBrand has exceeded our expectations. They combine totally buttoned down organisational skills with cut-through creative ideas and an outstanding network of contacts in the design segment. The difficulty of working from afar added to the management responsibility; developing a bond of trust and respect, establishing effective communications and aligning objectives with our brand partners was essential. I would recommend Leslie and her team to any brand seeking measurable results, and a team with whom you’ll enjoy working.”
Mark Smale, CEO, Signature Design Archive
Let’s Build Your Brand’s Next Win
Discover how our proven process can elevate your brand.