About Leslie Newby
Leslie Newby is the founder and CEO of WorkTheBrand (Brand Communications, Inc.), a strategic PR and marketing firm specializing in residential and commercial furnishings and design. Since 2005, she has built a reputation as a trusted industry partner, delivering results-driven marketing communications, advertising and media solutions.
With over 20 years of experience, Leslie leads WorkTheBrand with a focus on professionalism, accountability, and continuous improvement, ensuring every campaign delivers the right content to the right audience to drive measurable success. Her media wins include earned placements in Inc., Architectural Digest/AD PRO, Business of Home, Elle Decor, Design News Now, Interior Design magazine and more.
She has cultivated long-term client relationships with legacy brands like Ultrasuede® (since 2008) and High Point Market Authority (since 2015) while supporting emerging brands like Nathan Anthony (since 2015). Her expertise has also shaped major industry projects, including the Badgley Mischka Home launch and a U.S. relaunch of the Florence Broadhurst textile archive.
Beyond WorkTheBrand, Leslie serves on the Bienenstock Furniture Library board and has held leadership roles with Women in the Home Industries Today (WithIt) and the Sustainable Furnishings Council (SFC). She has also served as an advocate for local cultural and civic initiatives, including the Downtown Greenway, The Public Art Endowment, Greenhill Center for NC Art, and the Historic Magnolia House in Greensboro, NC.
A passionate modern architecture and interior design enthusiast, Leslie continues to shape the industry with her expertise, connections and commitment to excellence.
What Clients Say About WorkTheBrand
WorkTheBrand is proud to partner with industry leaders who value strategic insight, strong media relationships, and measurable results.
“Leslie has a highly professional and client-conscious work ethic. She always has our business goals as a priority and works hard at strategic suggestions to help us achieve our end results.”
Helen Brier, Manager, Ultrasuede® Dept, Toray International America, Inc.
“Leslie is very detail-oriented and consistently delivers on her promises. She complements her excellent execution skills with sharp creativity around telling a brand story. She is a pleasure to work with and would deliver great value to any organization.”
Jessica Koster, Former Brand Manager, BiOH Brand, Cargill International
“Leslie Newby has served on the library board since 2021, which is a volunteer position. Taking the lead in our PR efforts, she has helped the library gain critical exposure in the industry to support our signature initiatives like the annual Bienenstock Student Design Competition and Future Designers Summit.”
Karla Jones, Executive Director, Bienenstock Furniture Library
“Leslie and her team at WorkTheBrand have exceeded our expectations. They combine organizational excellence with creative ideas and an outstanding network of contacts.”
Mark Smale, CEO, Signature Design Archive
Let’s Work Together
Join the innovators who entrust WorkTheBrand to amplify their business goals through effective marketing communications and media strategy.